Wealthsimple Privacy Policy

Welcome to Wealthsimple's Privacy Policy. At Wealthsimple Financial Inc., located at 123 Bay Street, Suite 400, Toronto, ON M5J 2N8, Canada, we are committed to protecting your privacy and ensuring the security of your personal information. This policy explains how we collect, use, and safeguard your data. Our Data Protection Officer, Dr. Anya Sharma, can be reached at privacy@wealthsimple.ca or by phone at 416-555-3434.

1. Introduction

This Privacy Policy describes how Wealthsimple Financial Inc. and its subsidiaries ("Wealthsimple," "we," "us," or "our") collect, use, disclose, and protect the personal information of our users ("you"). By using our services, including our website, mobile applications, and other offerings (collectively, the "Services"), you consent to the practices described in this Privacy Policy.

2. Information We Collect

We collect various types of information to provide and improve our Services:

• Personal Information: This includes your name, address, email address, phone number, date of birth, Social Security Number (SSN) or other government-issued identification number, and other information that identifies you. We collect this information when you register for an account, complete forms, or otherwise interact with our Services.
• Financial Information: This includes your bank account details, investment preferences, transaction history, and other financial information necessary to provide our investment and financial planning services.
• Device and Usage Information: We collect information about your device, including its IP address, operating system, browser type, and unique device identifiers. We also collect information about your usage of our Services, such as the pages you visit, the links you click, and the searches you conduct.
• Cookies and Similar Technologies: We use cookies and similar technologies to collect information about your browsing behavior and preferences. You can control cookies through your browser settings, but disabling cookies may limit your ability to use certain features of our Services. Please also consult our Cookie Policy for detailed information.
• Information from Third Parties: We may receive information about you from third-party sources, such as credit bureaus, identity verification services, and other financial institutions.

3. How We Use Your Information

We use your information for the following purposes:

• Providing and Improving Services: We use your information to provide our investment and financial planning services, personalize your experience, and improve the quality and functionality of our Services.
• Account Management: We use your information to create and manage your account, verify your identity, and process transactions.
• Communication: We use your information to communicate with you about our Services, including sending you updates, notifications, and marketing materials. You can opt out of receiving marketing communications at any time.
• Compliance: We use your information to comply with applicable laws and regulations, including anti-money laundering (AML) and know your customer (KYC) requirements.
• Security: We use your information to protect the security and integrity of our Services and to prevent fraud and other illegal activities.
• Research and Analytics: We may anonymize and aggregate your information for research and analytical purposes.

4. Sharing Your Information

We may share your information with the following categories of recipients:

• Service Providers: We share your information with third-party service providers who assist us in providing our Services, such as payment processors, data analytics providers, and customer support providers. These service providers are contractually obligated to protect your information and use it only for the purposes for which we disclose it to them.
• Financial Institutions: We share your information with financial institutions, such as banks and brokerages, to facilitate transactions and provide our investment services.
• Regulatory Authorities: We may disclose your information to regulatory authorities, such as the Securities and Exchange Commission (SEC) or the Financial Industry Regulatory Authority (FINRA), as required by law.
• Legal Process: We may disclose your information in response to a subpoena, court order, or other legal process.
• Business Transfers: In the event of a merger, acquisition, or other business transaction, we may transfer your information to the acquiring entity.

5. Data Security

We take reasonable measures to protect your information from unauthorized access, use, or disclosure. These measures include:

• Encryption: We use encryption to protect your sensitive information during transmission and storage.
• Access Controls: We restrict access to your information to authorized personnel only.
• Security Monitoring: We monitor our systems for security vulnerabilities and threats.
• Regular Audits: We conduct regular security audits to ensure the effectiveness of our security measures.

While we strive to protect your information, no method of transmission over the internet or method of electronic storage is 100% secure. Therefore, we cannot guarantee the absolute security of your information.

6. Your Rights

You have the following rights regarding your personal information:

• Access: You have the right to access the personal information we hold about you.
• Correction: You have the right to request that we correct any inaccurate or incomplete personal information we hold about you.
• Deletion: You have the right to request that we delete your personal information, subject to certain exceptions.
• Objection: You have the right to object to the processing of your personal information in certain circumstances.
• Portability: You have the right to receive your personal information in a structured, commonly used, and machine-readable format.
• Withdraw Consent: If we are processing your personal information based on your consent, you have the right to withdraw your consent at any time.

To exercise your rights, please contact our Data Protection Officer, Dr. Anya Sharma, at privacy@wealthsimple.ca or by phone at 416-555-3434.

7. Changes to this Policy

We may update this Privacy Policy from time to time. We will post any changes on our website and notify you of any material changes. Your continued use of our Services after the effective date of the updated Privacy Policy constitutes your acceptance of the changes.

Last Updated: October 26, 2023

For further information, please refer to our Terms and Conditions, our Accessibility Statement, and our Contact Us page.